When it comes to online reviews, businesses need to be aware of the possibility of defamation. Defamation is when someone makes a false statement about a business that harms the business's reputation. Fake reviews are one way that businesses can be defamed online. There are a few things businesses can do to stop fake reviews.
First, they can monitor review sites and flag any reviews that seem fake.
Second, they can reach out to the customer who left the review to get more information. Finally, businesses can take legal action if they believe they have been defamed. While online reviews can be a great way to promote a business, businesses need to be aware of the potential for defamation. By taking some simple steps, businesses can protect themselves from fake reviews and other online defamation.