If you or your company are defamed online it is important not to click on the link where the defamatory material appears. It is best not to share the link with anyone else and if you do share it, keep the number of people you share the defamatory link with to a bare minimum. Even when you explain to others that clicking on the defamatory link will add to the website’s popularity, people may still not be able to resist to check it out for themselves.
Search engines give priority to websites that attract the most traffic so remember that every click counts!
By Yair Cohen. Defamation lawyer.